GOALSFIT
Based in Manayunk, Pennsylvania, GoalsFit is a gym and fitness program that specializes in outdoor exercises. The owner was looking to rebrand her business and give it a fresh, modern look. Brighter colors and an emphasis on clear iconography was my way to deliver on this goal.
old logo
new logo
A poster showcasing the new visual language of the brand: friendly, energetic, and modern.
No gym can be complete without apparel, and these concepts strived to be eye-catching and fashionable all at once.